As a first step toward analyzing your audience for argument, you should review the Analyzing Your Audience worksheet from the Writing Process area of the Excelsior OWL (below). 

Then, check out the video below, which will take you through the key steps of analyzing your audience. Be sure your volume is turned up!

Analyzing Your Audience

Because keeping your audience in mind as you engage in the writing process is important, it may be helpful to have a list of questions in mind as you think about your audience. The worksheet below can be saved and printed if you want to keep it near your computer as you write. For an interactive version of this process, visit Excelsior’s Writing Lab HERE.

Completing this document will get you started on your overall ideas and THESIS for the essay.  By the time you have answered all the questions in this document, the last question should slightly resemble a THESIS.

Fill in this document or go to https://owl.excelsior.edu/writing-process/audience-awareness/audience-awareness-analyzing-your-audience/ for the electronic version.

Audience Description

Who is my audience for this? What do I know about them?

Audience Knowledge

What does my audience need to know about this subject? How much do they know already?

What is Important?

What aspect of my subject is most important to the audience?

What isn't Important

What is the audience least likely to care about?

Main Points

What do I want them to understand and care about?

Audience Thoughts

How can I organize my essay so that my audience will think about my subject in new ways?

What is Most Relevant?

What in my research have I found to be especially interesting or relevant to my audience?

Audience Thoughts

What do I want my audience to think, learn, or assume about this subject? About me?

Audience Impressions

What impression do I want to leave my audience with?

Content is from 

https://owl.excelsior.edu/argument-and-critical-thinking/argument-and-audience/argument-and-audience-audience-analysis/